03
Embedded Leadership
I step in as a fractional CMO / CGO or strategic partner, working closely with founders and teams during critical phases of development.
I work in defined phases, designed to build independence rather than reliance. The work is hands-on, and I help shape direction, clarify how your work connects with audiences and partners, and put the right foundations in place - then step away once it’s ready to move forward without me.
What We Offer
Work with us
04
Strategic Advisor & Workshops
For founders and teams who need clarity at key moments, I work with a small number of organisations on an ongoing advisory and workshop basis - providing strategic input on positioning, go-to-market, partnerships, impact storytelling and growth decisions as they evolve.
This is lighter-touch, but high-trust: a sounding board, a sense-check, and a way to navigate complexity without overbuilding too early.
02
Narrative
& Impact Campaigns
I work with filmmakers and platforms to shape how stories move beyond the screen - into audiences, communities and action. The aim is not just reach, but resonance, and meeting the right audience where they are.Â
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Impact and content strategy
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Brand and funding partnerships
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Distribution and audience design
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Campaign architecture and coalition-building
01
Growth & Commercial Foundations
I work with founders at formation and early scale to build the foundations that allow a business to function in the real world, commercially, strategically and structurally. This is not about speed – it's about getting the structure right for growth.
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Clarifying positioning and narrative
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Defining revenue logic and partnerships
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Designing growth principles and early traction strategy
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Building the first marketing and commercial systems
